Whether you are thinking to add performance testing to your business or already running it, this is the business case for labs, longevity clinics, gyms, personal trainers and coaching businesses: the workflow, the investment, and the ROI, from someone who built one of Germany’s largest performance lab businesses and advises hundred of similar operations around the world
About the Webinar:
Metabolic performance testing is a key element in sports performance but also in health and longevity. That part is proven.
The harder question to answer is how to make it work as successful business
If you are thinking about adding performance testing into your coaching business, lab operation, gym or clinic – this webinar is likely for you. It will cover protocol, workflow, customer experience and needed equipment to get started. But it will also cover monetization, upselling and return of investment.
If you already offer performance testing as a service, you will learn how to streamline your processes, how to save time creating reports and how to turn one test into follow-up tests, programs, and ongoing revenue. Sebastian Weber walks through the full operation, from the first appointment booking to the end of the client visit, and the numbers behind it.
Demand is moving in your favor. From longevity clinics to large fitness operators, more businesses are adding and expanding performance and metabolic testing. The businesses that run it well, and can prove the value, are the ones clients choose.
You will leave knowing how metabolic performance testing can be implemented as a structured service, what it takes to operate it, and what kind of ROI it can create.
Is this me?
Built for two kinds of operator
If you are adding testing:
- You run a gym or studio and want to add testing as a premium, paid service, not just another class.
- You run a longevity or health clinic and clients ask for performance and metabolic insight you do not yet offer.
- You are starting a performance lab and want it to pay from day one.
- You coach privately and want to add a higher-value service clients will pay for.
If you already test:
- You want more revenue from every client, through follow-up tests, programs, and retesting.
- You want to test more people in less time, without adding cost.
- You want better, faster reports you can put your name on and hand a client.
- You want more from your data than your current software or spreadsheet gives you.
What you'll learn
THE KEY PARTS OF THE BUSINESS, IN ONE WEBINAR
Workflow
The full customer experience - from appointment booking to when a happy client walks out the door and cannot wait to come back. This will cover the exact steps how to most efficiently integrate testing into your business.
Upsell & Retesting
Turn one test into a relationship. How testing leads into follow-up tests, training programs, coaching, and ongoing client services, the recurring revenue most operations miss.
Protocols, Hardware & Investment
What protocols, equipment, and investment it takes, whether you are starting from zero or adding to what you run today. Including how to offer VO2max and substrate metrics with or without a metabolic cart or VO2 Analyzer.
ROI & Monetization
The numbers. How much labour time the service needs, what it costs, and how much revenue and profit it can generate.
What you'll walk away with
Not theory. A practical picture you can act on.
- A clear view of the end-to-end testing workflow, from booking to the end of the visit
- The protocols and equipment to start, and the realistic initial investment
- An ROI picture: the time it takes, what it costs, and the revenue and profit it can generate
- A plan for turning one test into follow-up tests, programs, coaching, and recurring revenue
EXTRA: Not just education but practical implementation: all participants will receive checklists and guidelines which we explain in the webinar.
Presenter
Sebastian Weber
Founder of INSCYD & World-renowned Sport Scientist
Sebastian Weber brings practical experience from building and operating Human Performance Labs, including Germany’s largest Human Performance Lab businesses with multiple locations.
He has worked with several hundred Human Performance Labs and coaching facilities worldwide.
He has worked with several hundred Human Performance Labs and coaching facilities worldwide and will share best practices from real-world implementation.
In this webinar, he shares best practices from real-world implementation: what really works when you offer performance testing as a business, not just theory.
book a free demo
The webinar gives you the business case in general. A demo makes it specific to you. Our specialist shows you how the business case and the implementation apply to your own business, and walks you through the product itself: the testing workflow, the metrics, and the branded, client-ready reports you can put your name on and sell.
